Download Attention and Value: Keys to Understanding Museum Visitors by Stephen Bitgood PDF

By Stephen Bitgood

How can museums seize viewers’ awareness? and the way can their recognition be sustained? during this very important quantity, prime customer researcher and academic psychologist Stephen Bitgood proposes a model—the attention-value model—that may help museum practitioners create more suitable museum environments. a big boost past past efforts, the attention-value version indicates how either own and express layout variables impression the trap, concentration, and engagement of consciousness. Bitgood additionally bargains huge heritage within the customer recognition literature, information of his huge checking out of the attention-value software, and guidance for its program. Balancing conception, learn, and functional software, consciousness and price is a must-read for exhibition builders in any respect levels—from scholars to pro practitioners.

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Does the theory make sense of the domain knowledge so that it furthers understanding? Does the theory identify new questions that need to be answered? Can the theory be tested by data and possibly proven wrong? How powerful is the theory in predicting outcomes? Does the theory tell us how all the important concepts are organized into a logical framework? , is it parsimonious)? Criteria for Assessing Theories/Models of Attention In Chapter 1, visitor attention is defined in terms of five elements.

Mindfulness-mindlessness is the major construct identified. It is assumed to operate in a toggle-switch-like fashion. It is either on or off. The right conditions in the environment apparently stimulates mindful attention. 5. Inferred outcomes. Increased mindfulness apparently results in learning, satisfaction, and other desirable outcomes. 46 ▷ Chapter 3 Summary and Critique The mindfulness-mindlessness construct assumes a two-state process. When mindful, you are more likely to learn and process exhibit content in a meaningful way.

Person-setting variables. Moscardo argued that to encourage mindfulness, the setting should provide new and different surroundings, varied conditions, and individual control and choice. Her book outlined the conditions likely to create the atmosphere for mindful attention to occur. 4. Explanatory mechanisms. Mindfulness-mindlessness is the major construct identified. It is assumed to operate in a toggle-switch-like fashion. It is either on or off. The right conditions in the environment apparently stimulates mindful attention.

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